Youngsters and the arts.

Youngsters and the arts. A study to taste patterns, cultural profiles, motivations, thresholds and Museum Boijmans Van Beuningen. is an audience research to youngsters between 18 and 35 years old in order to collect more data and information about this target group for art museums. The target group between 20 and 35 years old has the smallest share, which is shrinking each year. By examining the youngster’s taste patterns, cultural profiles, motivations and thresholds, art museums can organise and connect more to this heterogeneous group. The research question of this thesis is: Which cultural profiles, motives, and thresholds characterize the Dutch youngsters from 18 till 35 years old from region Rijnmond, and how is Museum Boijmans Van Beuningen connected to this group? This research about youngsters and art museums contains two parts. The first part is about the cultural profiles, motivations and thresholds of the youngsters, while the second part will be a case study to the connection between Museum Boijmans Van Beuningen and the youngsters. Due to these two parts, a set of mixed methods is used to collect both quantitative and qualitative data about the youngsters. A survey and multiple focus groups are conducted in order to contribute to the expansion of knowledge about youngsters and to the case study to Museum Boijmans Van Beuningen.