Investigating the effect of media richness on social advertising for search and experience goods: a between-subject experimental study

Additional Metadata
Keywords	Media richness, Social advertising, Endorsement
Thesis Advisor	Frick, T.W., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/31183
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Haagen, R.C.M. van der. (2015, August 5). Investigating the effect of media richness on social advertising for search and experience goods: a between-subject experimental study. Business Information Management. Retrieved from http://hdl.handle.net/2105/31183

Investigating the effect of media richness on social advertising for search and experience goods