Athlete endorsement: impacted by fans?

Additional Metadata
Keywords	Endorsement, Celebrities, Brand image, Identification, Rivalry
Thesis Advisor	Looman, J.L., Kampen, S. van
Persistent URL	hdl.handle.net/2105/31203
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Niehe, G.S.I. (2015, July 31). Athlete endorsement: impacted by fans?. Master in Management. Retrieved from http://hdl.handle.net/2105/31203

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