Maximizing return on investment on sponsored search advertising by clustering

Additional Metadata
Keywords	Big data, Cluster analysis, Sponsored search
Thesis Advisor	Dalen, J. van, Bode, B.
Persistent URL	hdl.handle.net/2105/31206
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Moreno Mera, A. (2015). Maximizing return on investment on sponsored search advertising by clustering. In Master in Management.http://hdl.handle.net/2105/31206

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