Maximizing return on investment on sponsored search advertising by clustering

Additional Metadata
Keywords	Big data, Cluster analysis, Sponsored search
Thesis Advisor	Dalen, J. van, Bode, B.
Persistent URL	hdl.handle.net/2105/31206
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Moreno Mera, A. (2015, July 31). Maximizing return on investment on sponsored search advertising by clustering. Master in Management. Retrieved from http://hdl.handle.net/2105/31206

Publication