The impact of program-advertisement appeal congruity on in-stream video advertising

Additional Metadata
Thesis Advisor	Liberali, G.
Persistent URL	hdl.handle.net/2105/31377
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Komninos, K. (2015, September 24). The impact of program-advertisement appeal congruity on in-stream video advertising. Business Economics. Retrieved from http://hdl.handle.net/2105/31377

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