Reputational spillover effects within a brand portfolio: how a sub-brand affects the parent brand

Additional Metadata
Keywords	Reputations, Brand extensions, Brand architecture, Strategic management
Thesis Advisor	Fasaei, H., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/31441
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Selten, J.J. (2015, July 24). Reputational spillover effects within a brand portfolio: how a sub-brand affects the parent brand. Strategic Management. Retrieved from http://hdl.handle.net/2105/31441

Reputational spillover effects within a brand portfolio