The effect of price information and the impact of promotion on ad-performance in search engine advertising

Additional Metadata
Keywords	Search engines, Advertising, Prices, Promotions, Click through rate
Thesis Advisor	Tsekouras, D., Liberali, G.
Persistent URL	hdl.handle.net/2105/31517
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Khedoe, D.D.D. (2015). The effect of price information and the impact of promotion on ad-performance in search engine advertising. In Business Information Management.http://hdl.handle.net/2105/31517

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