The effect of price information and the impact of promotion on ad-performance in search engine advertising

Additional Metadata
Keywords	Search engines, Advertising, Prices, Promotions, Click through rate
Thesis Advisor	Tsekouras, D., Liberali, G.
Persistent URL	hdl.handle.net/2105/31517
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Khedoe, D.D.D. (2015, July 16). The effect of price information and the impact of promotion on ad-performance in search engine advertising. Business Information Management. Retrieved from http://hdl.handle.net/2105/31517

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