An investigation of the relationships between reader personalities, reviewer personalities, brand personalities and online review evaluations

Additional Metadata
Keywords	Marketing, Personality, Online reviews
Thesis Advisor	Rijsdijk, S.A., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/31580
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ghose, D. (2015, August 28). An investigation of the relationships between reader personalities, reviewer personalities, brand personalities and online review evaluations. Management of Innovation. Retrieved from http://hdl.handle.net/2105/31580

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