2015-08-31
Benefitting from customer discontent: the motivational effects of testimonials from satisfied versus dissatisfied customers
Publication
Publication
| Additional Metadata | |
|---|---|
| , | |
| Dietz, H.M.S., Bruining, J. | |
| hdl.handle.net/2105/31948 | |
| Human Resource Management | |
| Organisation | Rotterdam School of Management |
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Jonkman, S. (2015, August 31). Benefitting from customer discontent: the motivational effects of testimonials from satisfied versus dissatisfied customers. Human Resource Management. Retrieved from http://hdl.handle.net/2105/31948 |
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