A guideline for optimizing bundling activities of online retailers: empirical examination of a field experiment

Additional Metadata
Keywords	Ecommerce, Bundling, Prices, Framing, Online shopping Consumer behaviour
Thesis Advisor	Li, T., Eichentopf, T.
Persistent URL	hdl.handle.net/2105/31957
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Naumilkat, D. (2015). A guideline for optimizing bundling activities of online retailers: empirical examination of a field experiment. In Business Information Management.http://hdl.handle.net/2105/31957

A guideline for optimizing bundling activities of online retailers