A guideline for optimizing bundling activities of online retailers: empirical examination of a field experiment

Additional Metadata
Keywords	Ecommerce, Bundling, Prices, Framing, Online shopping Consumer behaviour
Thesis Advisor	Li, T., Eichentopf, T.
Persistent URL	hdl.handle.net/2105/31957
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Naumilkat, D. (2015, August 31). A guideline for optimizing bundling activities of online retailers: empirical examination of a field experiment. Business Information Management. Retrieved from http://hdl.handle.net/2105/31957

A guideline for optimizing bundling activities of online retailers