The impact of word-of-mouth and observational learning on product recommendation purchase intention: a controlled between subject experiment

Additional Metadata
Keywords	Ecommerce, Observational learning, Word of mouth (WOM), Purchase intention, Information cues, Consumer expertise, Recommendations
Thesis Advisor	Li, T., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/31963
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Aelen, J.S. (2015, August 31). The impact of word-of-mouth and observational learning on product recommendation purchase intention: a controlled between subject experiment. Business Information Management. Retrieved from http://hdl.handle.net/2105/31963

The impact of word-of-mouth and observational learning on product recommendation purchase intention