Mobile advertising: the importance of mobile search engine advertising in e-commerce through the funnel

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Keywords	Mobile advertising, Search engines, Ecommerce
Thesis Advisor	Li, T., Liberali, G.
Persistent URL	hdl.handle.net/2105/31974
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schutte, C. (2015). Mobile advertising: the importance of mobile search engine advertising in e-commerce through the funnel. In Business Information Management.http://hdl.handle.net/2105/31974

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