2015-08-31
The effects of a rational and emotional appeal style on the funding of projects on Kickstarter
Publication
Publication
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Stam, D.A., Knippenberg, D.L. van | |
hdl.handle.net/2105/32167 | |
Management of Innovation | |
Organisation | Rotterdam School of Management |
Baeten, M.F. (2015, August 31). The effects of a rational and emotional appeal style on the funding of projects on Kickstarter. Management of Innovation. Retrieved from http://hdl.handle.net/2105/32167
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