The value of collaborative forecasting of promotions in the FMCG sector: a case study conducted at Unilever

Additional Metadata
Keywords	Fast moving consumer goods (FMCG), Information sharing, Forecasting, Case study, Trust
Thesis Advisor	Li, T., Pennings, C.L.P.
Persistent URL	hdl.handle.net/2105/32190
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bommel, R. van. (2015, August 31). The value of collaborative forecasting of promotions in the FMCG sector: a case study conducted at Unilever. Business Information Management. Retrieved from http://hdl.handle.net/2105/32190

The value of collaborative forecasting of promotions in the FMCG sector