Universal pattern of cultural omnivorousness?

This paper seeks to examine the character of cultural taste patterns in the Netherlands and in previously formally ‘classless’ Estonia and argue what could be the reasons behind the potential differences. Information from nationally representative survey data collected by Eurobarometer in 2001/2003, 2007 and 2013 from Estonian and Dutch respondents on cultural participation is analyzed and, using multinomial regression analysis, linked to a set of indicators of social background and values. The results show that, although in both countries there are clusters of omnivores and non-consumers, these clusters are influenced differently by the chosen predictor variables. While in Estonia, where values concerned with individual background are prevalent, also individuals’ own class position predicted omnivorousness best, in the Netherlands more socially responsible values such as social equality and solidarity and cultural diversity were of greatest importance in predicting taste patterns. The study exemplified that, in applying familiar theories about cultural lifestyles, it is important to consider specific country contexts.