Everything is intertwined

In this study, it is examined what the motives and aesthetic preferences are of the loyal visitors of art museums. By means of a case study performed at Museum Boijmans Van Beuningen, where in-depth interviews have been conducted with thirteen of its loyal visitors, insight has been given into this target group. The results show that the loyal visitors like to be challenged emotionally as well as intellectually by art. In addition, art plays a very important role in their lives, and they value various functions of art like learning, inspiration, and escapism. Moreover, the results show that the loyal visitors of Museum Boijmans Van Beuningen mostly prefer to experience art on their own, while they are fully concentrated, but that they also appreciate the social function that art has. This study is conducted to gain more knowledge about the group of loyal visitors of art museums and to see if Museum Boijmans Van Beuningen can use the results to improve the relationship that it has with its audience.