2016-01-18
Measuring the influence of entertainment and personalization on the effectiveness of location-based push advertising
Publication
Publication
a field experiment
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, , , , , , | |
Frick, T.W., Tsekouras, D. | |
hdl.handle.net/2105/32829 | |
Finance & Investments | |
Organisation | Rotterdam School of Management |
Wassenaer, O.I.A.C.S.H. van. (2016, January 18). Measuring the influence of entertainment and personalization on the effectiveness of location-based push advertising. Finance & Investments. Retrieved from http://hdl.handle.net/2105/32829
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