Measuring the influence of entertainment and personalization on the effectiveness of location-based push advertising: a field experiment

Additional Metadata
Keywords	Push notifications, Personalisation, GPS tracking, Mobile advertising, M commerce, Location based advertising, Entertainment
Thesis Advisor	Frick, T.W., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/32829
Series	Finance & Investments
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wassenaer, O.I.A.C.S.H. van. (2016, January 18). Measuring the influence of entertainment and personalization on the effectiveness of location-based push advertising: a field experiment. Finance & Investments. Retrieved from http://hdl.handle.net/2105/32829

Measuring the influence of entertainment and personalization on the effectiveness of location-based push advertising