Getting content 'right': marketers' perspectives on how to succeed in social media

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Keywords	India, Marketing, Social media, Online, Cosmetics industry/market/sector
Thesis Advisor	Loosschilder, G.H., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/32844
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Balasubramaniyan, S. (2015). Getting content 'right': marketers' perspectives on how to succeed in social media. In Master in Management.http://hdl.handle.net/2105/32844

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