Value of print: digital to print magazine brand extension and its influence on the parent brand image

Additional Metadata
Keywords	Brand image, Brand extensions, Magazines
Thesis Advisor	Looman, J.L., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/32847
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Erokhin, M. (2015, December 10). Value of print: digital to print magazine brand extension and its influence on the parent brand image. Master in Management. Retrieved from http://hdl.handle.net/2105/32847

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