Selling through keywords: finding and embracing opportunities on Amazon’s marketplaces

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Keywords	Amazon, Ecommerce, Idea generation, New product development (NPD), Online, Big data, Market
Thesis Advisor	Loosschilder, G.H., Szatmari, B.
Persistent URL	hdl.handle.net/2105/32861
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dressler, T. von. (2015). Selling through keywords: finding and embracing opportunities on Amazon’s marketplaces. In Master in Management.http://hdl.handle.net/2105/32861

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