Factors affecting mobile usage in-store

Additional Metadata
Keywords	Mobile marketing, Marketing, Point of Purchasing behaviour
Thesis Advisor	Looman, J.L., Deichmann, D.
Persistent URL	hdl.handle.net/2105/32889
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verma, T. (2015). Factors affecting mobile usage in-store. In Master in Management.http://hdl.handle.net/2105/32889

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