The effect of predictable and unpredictable colors on likeability and willingness-to-buy of brand logos

Additional Metadata
Thesis Advisor	Jiang
Persistent URL	hdl.handle.net/2105/32951
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bosselaar, T.J. (2015). The effect of predictable and unpredictable colors on likeability and willingness-to-buy of brand logos. In Business Economics.http://hdl.handle.net/2105/32951

Publication