2015-11-19
The effect of predictable and unpredictable colors on likeability and willingness-to-buy of brand logos
Publication
Publication
| Additional Metadata | |
|---|---|
| Jiang | |
| hdl.handle.net/2105/32951 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
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Bosselaar, T.J. (2015, November 19). The effect of predictable and unpredictable colors on likeability and willingness-to-buy of brand logos. Business Economics. Retrieved from http://hdl.handle.net/2105/32951 |
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