2015-12-17
Do brand image or product attributes drive consumer choice?
Publication
Publication
| Additional Metadata | |
|---|---|
| Hariharan, V.G. | |
| hdl.handle.net/2105/32959 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
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Ahmad, K.J.N. (2015, December 17). Do brand image or product attributes drive consumer choice?. Business Economics. Retrieved from http://hdl.handle.net/2105/32959 |
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