2015-12-17
Do brand image or product attributes drive consumer choice?
Publication
Publication
Additional Metadata | |
---|---|
Hariharan, V.G. | |
hdl.handle.net/2105/32959 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Ahmad, K.J.N. (2015, December 17). Do brand image or product attributes drive consumer choice?. Business Economics. Retrieved from http://hdl.handle.net/2105/32959
|