The Effect of Relevance and Personalization on the Intention to Buy in an Online Behavioral Advertising Context

Additional Metadata
Keywords	Business, Information, Relevance, Personalization, Privacy, Behavorial Advertising
Thesis Advisor	Li, Ting, Berens, Guido
Persistent URL	hdl.handle.net/2105/33535
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Puijenbroek, Patrick. (2016, February 9). The Effect of Relevance and Personalization on the Intention to Buy in an Online Behavioral Advertising Context. Business Information Management. Retrieved from http://hdl.handle.net/2105/33535

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