2016-02-09
Why your Friends' "Likes" Matter - Effects of "Mere Virtual Presence" on Consumers' Attitude towards Products and Brands
Publication
Publication
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van Everdingen, Yvonne, Crisostomo Pereira Belo, R. | |
hdl.handle.net/2105/33557 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Morber, David. (2016, February 9). Why your Friends' "Likes" Matter - Effects of "Mere Virtual Presence" on Consumers' Attitude towards Products and Brands. International Management CEMS. Retrieved from http://hdl.handle.net/2105/33557
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