Why your Friends' "Likes" Matter - Effects of "Mere Virtual Presence" on Consumers' Attitude towards Products and Brands

Additional Metadata
Keywords	social media, consumer behaviour, "mere virtual presence", Facebook
Thesis Advisor	van Everdingen, Yvonne, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/33557
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Morber, David. (2016). Why your Friends' "Likes" Matter - Effects of "Mere Virtual Presence" on Consumers' Attitude towards Products and Brands. In International Management CEMS.http://hdl.handle.net/2105/33557

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