2016-02-16
How does the type of Time-Oriented Advertising on Facebook impact the brand engagement level of new product advertisements?
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| van Everdingen, Yvonne, Boksem, Maarten | |
| hdl.handle.net/2105/33575 | |
| International Management CEMS | |
| Organisation | Rotterdam School of Management |
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van Dongen, Bart. (2016, February 16). How does the type of Time-Oriented Advertising on Facebook impact the brand engagement level of new product advertisements?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/33575 |
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