2016-03-21
Cashing in on your ‘Why’: The effects of value communication and charismatic communication on crowdfunding success on Kickstarter.com
Publication
Publication
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Stam, Daniel, van Knippenberg, Daan | |
hdl.handle.net/2105/33726 | |
Management of Innovation | |
Organisation | Rotterdam School of Management |
Dorant, Aeyiondy. (2016, March 21). Cashing in on your ‘Why’: The effects of value communication and charismatic communication on crowdfunding success on Kickstarter.com. Management of Innovation. Retrieved from http://hdl.handle.net/2105/33726
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