Potentials of e-mail retargeting strategies for the Business-to-Business market: insights from a case study in the telecommunications industry

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Keywords	retargeting strategy, business-to-business market, e-mail retargeting, retargeting for cross-selling
Thesis Advisor	van Heck, Eric, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/33938
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Agha, Layba. (2016, April 25). Potentials of e-mail retargeting strategies for the Business-to-Business market: insights from a case study in the telecommunications industry. Business Information Management. Retrieved from http://hdl.handle.net/2105/33938

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