Potentials of e-mail retargeting strategies for the Business-to-Business market: insights from a case study in the telecommunications industry

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Keywords	retargeting strategy, business-to-business market, e-mail retargeting, retargeting for cross-selling
Thesis Advisor	van Heck, Eric, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/33938
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Agha, Layba. (2016). Potentials of e-mail retargeting strategies for the Business-to-Business market: insights from a case study in the telecommunications industry. In Business Information Management.http://hdl.handle.net/2105/33938

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