Corporate Cultural Donating in France

France has been known as a historical patron of the arts and culture. The leading role of the French public sector in terms of cultural patronage ended by the introduction of the Aillagon Law in 2003. Since thenm corporate donators came to the forefront: fiscal incentives in order to imbalance public cuts have resulted in a growing philanthropic activity from the part of enterprises. French banks, known as traditional supporters of culture and the arts have recognized the many long-term benefits investing in modern corporate social and cultural responsibility strategies can offer. As a consequence, we can see a relatively stable private financing of culture despite the financial crisis and enterprises are discovering through patronage the connection between social well-being and corporate development.