This is my playlist. There are many like it, but this one is mine

Spotify is the global music streaming leader. With over 100 million users streaming music on Spotify, the service is becoming one of the major ways music is consumed in the 21st century. Yet as of now research on music streaming is relatively scarce. Not surprising considering the rapid growth music streaming experienced in a relatively short time. This research is therefore predominately explorative as it provides a new perspective on how Spotify is used by its users by looking at user created playlists. Personal playlists are created out of an almost endless amount of music, all digitally available on Spotify. Nothing is physically owned like a CD or a vinyl. These playlists can be created based on any criteria the user desires. Whether that is an overview of your favorite songs, playlists based on moods or activities, playlists created for parties, for a road trip, or whatever you want. But what do these created playlists mean to the streamer who made them? With the following research question this research gives an insight into this process: How does the playlist creation process take place and what meanings do streamers associate with the music on their playlists? By conducting twelve semi structured in-depth interviews with Spotify users, this research explores what kind of playlists streamers make and what those playlists mean to them. With an equal gender distribution and a diverse age range among the interviewees, an equal amount of diverse reasons for creating a playlist were observed. Ranging from playlists created to get you pumped up for boxing practice, to playlists created to remember the loss of someone close.