Effectiveness of Online Banner Advertisement Messages

Additional Metadata
Keywords	thesis, proposal, banner, advertisement, framing, message cue
Thesis Advisor	Tsekouras, D., Li, Ting
Persistent URL	hdl.handle.net/2105/34825
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Langenberg, Thomas. (2016). Effectiveness of Online Banner Advertisement Messages. In Business Information Management.http://hdl.handle.net/2105/34825

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