Mobility Management for events in ArenAPoort

In this master thesis, Mobility Management for events is researched. Events are defined here as happenings which are meant to attract large numbers of audiences. It is especially relevant to study mobility in the context of events, since the volume of mobility will be concentrated due to the relatively short time period in which the large number of audiences is making their journey to the location where the event is organized. As a research method, a case study design has been selected. ArenAPoort in Amsterdam Southeast is chosen as the appropriate case study, because it an area in which three event venues are located and because of the increase in both volume and diversity of mobility that the area has seen over the last few years. Interviews with an expert panel of local stakeholders are carried out, and additionally, telecom data has been used to illustrate examples and support the reasoning. Conclusions are that gains could be made in distribution of mobility by journeys to the area, in particular when the incoming mobility for events is in combination with the outgoing mobility for commuting traffic in the afternoon rush hour. Especially a modal shift from car to public transport would accommodate and relieve the pressure on the highway and the underlying road network. However, a distribution of car traffic across routes might be easier to accomplish than a modal shift from car to public transport. The advice is given that the best of both options could be accomplished, when it is managed to implement a successful Park & Ride policy, in which the area ArenAPoort belongs to the core of. By such a P&R, the first part of the journey of the visitor will be completed by car and the final part will be completed by public transport.