Branded viral videos on Facebook - An experiment on the influence of virality like information and arousal video type on viewer attitudes and intentions

Additional Metadata
Keywords	virality
Thesis Advisor	Boons, Mark, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/34998
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bakker, Beatrijs. (2016, July 6). Branded viral videos on Facebook - An experiment on the influence of virality like information and arousal video type on viewer attitudes and intentions. Business Information Management. Retrieved from http://hdl.handle.net/2105/34998

Publication