Branded viral videos on Facebook - An experiment on the influence of virality like information and arousal video type on viewer attitudes and intentions

Additional Metadata
Keywords	virality
Thesis Advisor	Boons, Mark, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/34998
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bakker, Beatrijs. (2016). Branded viral videos on Facebook - An experiment on the influence of virality like information and arousal video type on viewer attitudes and intentions. In Business Information Management.http://hdl.handle.net/2105/34998

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