Divide and Conquer: Predicting Online User Behavior's Effect on Conversion Through User Specific Engagement Level

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Keywords	customer segmentation, retargeting, different digital devices, conversion rate, big data
Thesis Advisor	Li, Ting, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/35064
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Marinova, Ekaterina. (2016, July 8). Divide and Conquer: Predicting Online User Behavior's Effect on Conversion Through User Specific Engagement Level. Business Information Management. Retrieved from http://hdl.handle.net/2105/35064

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