Divide and Conquer: Predicting Online User Behavior's Effect on Conversion Through User Specific Engagement Level

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Keywords	customer segmentation, retargeting, different digital devices, conversion rate, big data
Thesis Advisor	Li, Ting, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/35064
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Marinova, Ekaterina. (2016). Divide and Conquer: Predicting Online User Behavior's Effect on Conversion Through User Specific Engagement Level. In Business Information Management.http://hdl.handle.net/2105/35064

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