What can explain the level of effectiveness of the different types of recommendation systems in e-mail marketing?

Additional Metadata
Keywords	Recommendation system, e-mail marketing, online personalization, e-commerce, retargeting, temporal distance, customer purchase stage
Thesis Advisor	Tsekouras, D., Li, Ting
Persistent URL	hdl.handle.net/2105/35134
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bakker, Lizan. (2016). What can explain the level of effectiveness of the different types of recommendation systems in e-mail marketing?. In Business Information Management.http://hdl.handle.net/2105/35134

Publication