2016-08-02
Researching the moderating effect of the predicted purchase probability on the relationship between marketing intervention and conversion rate - a field experiment
Publication
Publication
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Frick, T.W., Rooderkerk, Robert | |
hdl.handle.net/2105/35504 | |
Business Information Management | |
Organisation | Rotterdam School of Management |
Hoogendoorn, Manon. (2016, August 2). Researching the moderating effect of the predicted purchase probability on the relationship between marketing intervention and conversion rate - a field experiment. Business Information Management. Retrieved from http://hdl.handle.net/2105/35504
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