Researching the moderating effect of the predicted purchase probability on the relationship between marketing intervention and conversion rate - a field experiment

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Keywords	Purchase probability, marketing intervention, advertisement, email marketing
Thesis Advisor	Frick, T.W., Rooderkerk, Robert
Persistent URL	hdl.handle.net/2105/35504
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoogendoorn, Manon. (2016). Researching the moderating effect of the predicted purchase probability on the relationship between marketing intervention and conversion rate - a field experiment. In Business Information Management.http://hdl.handle.net/2105/35504

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