Managing Content: How brands can use a programmatic management approach to create and orchestrate content across multiple touchpoints

Additional Metadata
Keywords	content, marketing, brand, touch point, customer, programmatic, content marketing
Thesis Advisor	Loosschilder, Gerard, Yuan, Y.
Persistent URL	hdl.handle.net/2105/35662
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Maurer, Rasmus. (2016, August 2). Managing Content: How brands can use a programmatic management approach to create and orchestrate content across multiple touchpoints. Master in Management. Retrieved from http://hdl.handle.net/2105/35662

Publication