2016-08-05
The effect of perceptions, trust, product type and browsing behaviour on retargeting ad effectiveness
Publication
Publication
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Koroleva, K., Frick, T.W. | |
hdl.handle.net/2105/35774 | |
Business Information Management | |
Organisation | Rotterdam School of Management |
Smit, Merel. (2016, August 5). The effect of perceptions, trust, product type and browsing behaviour on retargeting ad effectiveness. Business Information Management. Retrieved from http://hdl.handle.net/2105/35774
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