The effect of perceptions, trust, product type and browsing behaviour on retargeting ad effectiveness

Additional Metadata
Keywords	Retargeting, Trust, purchase intention, click intention, product type, browsing behaviour, perceptions
Thesis Advisor	Koroleva, K., Frick, T.W.
Persistent URL	hdl.handle.net/2105/35774
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Smit, Merel. (2016). The effect of perceptions, trust, product type and browsing behaviour on retargeting ad effectiveness. In Business Information Management.http://hdl.handle.net/2105/35774

Publication