Increasing retargeting performance through advertisement rotation across degrees of content personalization

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Keywords	Retargeting, Advertisement personalization, Wear-out, Online marketing
Thesis Advisor	Frick, T.W., Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/35782
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Langbroek, Jurgen. (2016). Increasing retargeting performance through advertisement rotation across degrees of content personalization. In Business Information Management.http://hdl.handle.net/2105/35782

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