The Role of Ranking Position, Keyword Specificities & Visitor Typologies on Search Engine Advertising Performance: an Investigation into Remarketing to Previous Visitors

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Keywords	Online advertising, search engine advertising, ranking position effects, keyword specificity, browsing behaviour, CTR, conversion rate
Thesis Advisor	Li, Ting, Chen, X.
Persistent URL	hdl.handle.net/2105/35784
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stacey, Teresa. (2016, August 2). The Role of Ranking Position, Keyword Specificities & Visitor Typologies on Search Engine Advertising Performance: an Investigation into Remarketing to Previous Visitors. Business Information Management. Retrieved from http://hdl.handle.net/2105/35784

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