The Role of Ranking Position, Keyword Specificities & Visitor Typologies on Search Engine Advertising Performance: an Investigation into Remarketing to Previous Visitors

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Keywords	Online advertising, search engine advertising, ranking position effects, keyword specificity, browsing behaviour, CTR, conversion rate
Thesis Advisor	Li, Ting, Chen, X.
Persistent URL	hdl.handle.net/2105/35784
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stacey, Teresa. (2016). The Role of Ranking Position, Keyword Specificities & Visitor Typologies on Search Engine Advertising Performance: an Investigation into Remarketing to Previous Visitors. In Business Information Management.http://hdl.handle.net/2105/35784

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