2016-09-12
The drivers of perceived brand authenticity and their impact on consumer engagement.
Publication
Publication
Additional Metadata | |
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Dellaert, B.G.C. | |
hdl.handle.net/2105/36047 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Karakoç, M. (2016, September 12). The drivers of perceived brand authenticity and their impact on consumer engagement.. Business Economics. Retrieved from http://hdl.handle.net/2105/36047
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