Proactive Intent-Fit User Education and the Effects on Early User Activity: Evidence from a Field Experiment

Additional Metadata
Keywords	aPaaS, Application Platform as a Service, A/B split test, Field experiment, Co-production
Thesis Advisor	Oh, JooHee, van Heck, Eric
Persistent URL	hdl.handle.net/2105/36167
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Beek, Koen. (2016). Proactive Intent-Fit User Education and the Effects on Early User Activity: Evidence from a Field Experiment. In Business Information Management.http://hdl.handle.net/2105/36167

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