Search Engine Advertising: The Predictors of Ad Performance

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Keywords	search engine advertising, mobile advertising, click-through rate, click conversion rate, sponsored search
Thesis Advisor	Li, Ting, Bode, Ben
Persistent URL	hdl.handle.net/2105/36302
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tram, Linda. (2016, August 31). Search Engine Advertising: The Predictors of Ad Performance. Business Information Management. Retrieved from http://hdl.handle.net/2105/36302

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